The effectiveness of any web-based advertisement is tied directly to its objective and desired outcome.

Will the ad be for branding or direct response?
Will the ad be static or animated?
Will the ad be placed on a network or single publisher?

Answers to these questions and more determine how the ad is designed, developed and executed.

Have fun trying to identify the various objectives in the ads below!


Check out examples below.

PEERFLIX 728 X 90 160 X 600 720 X 300 425 X 600 300 X 250 728 X 90	GAME DAY 120 X 60 120 X 600 295 X 60 100 X 400	MERIT DIRECT 468 X 60 468 X 60 468 X 60 468 X 60
IDC SMART PHONE SURVEY 336 X 288